Project02of02
AXIAL · Sports performance
The squad, read before training.
AXIAL is designed to combine training load, GPS, wellness, testing and medical notes into one recommendation per athlete. We designed the visual system, marketing site and product interface around a single principle: show the call first, and keep the evidence one step away.
01The approach
Every screen is designed for the hour before 07:30.
The challenge
Data lands overnight in different tools and units. The morning meeting is fixed. Whatever staff can’t read by then doesn’t shape the session.
What we focused on
Order of reading. On every surface the call is seen first, its reasons second and the raw measurements third, so time pressure never reverses the hierarchy.
How it shaped the visuals
A dark, near-monochrome system. Orange is spent only where a decision is needed, and a monospace voice is reserved for measurements.
02The signals
Show where the number comes from.
- Each input keeps its label and unit right up to the point it joins the score, so a sports scientist can see what was weighed.
- Inputs stay grey. Only the outcome is coloured, so the eye travels left to right and ends on the call.
03The call
One athlete, in context.
- 1
The row
In the squad list an athlete is one line: the call, a short reason, a score. Enough to sort 27 players in a minute.
- 2
The call
Opened, the recommendation becomes the headline. “Recover” is set larger than any number on the screen.
- 3
The reasons
Underneath, the factors behind it, each compared with the athlete’s own 28-day baseline rather than a squad average.
04In motion
The row opens. The list stays.
The squad at a glance
Calls due, players available, squad readiness.
Who needs a call
Only the athletes that need a decision.
One athlete, one call
The recommendation and its reasons, side by side.
05In the details
Every value has a job.
A · The team picture comes first
The page opens on the squad: calls due before 07:30, players available, readiness this week. Individual detail waits until someone asks for it.
B · Triage in one line
Action, reason, score, in that order. Staff can sort the morning without opening a single athlete.
C · A call becomes a plan
Once confirmed, the call turns into today’s timetable. The interface ends on something staff can actually do.
06One language
The website shows the product, not a promise.
The morning brief on the marketing site is a real slice of the product, with the same calls, order and colours. A head of performance should recognise the tool before ever logging in.
07The system
One grammar, every surface.
Brand graphics, website and dashboard share the same logic: many inputs converge, one value resolves, one orange mark leaves. It reads as one product whether you meet it on a poster or at 06:42 on a matchday morning.
Start a conversation
Start with one sentence.
Most good projects begin with one honest line about what isn’t working. Write yours, or skip it. Either way, the call starts where your story gets stuck.
To
Marto, ATREO
- an AI platform
- a developer tool
- a cybersecurity product
- a B2B SaaS product
- Something else…
- a new website
- a rebrand
- a brand and a website
- a launch page
- ongoing design support
- Something else…
Scheduling opens in Cal.com.
Pick a time on the next screen. Your answers stay here. Booking opens in a new tab.
Every call is with MartoFounder, designer & developer